LONGWELL Makes a Grand Debut at the Turkey International Refrigeration Exhibition with Its Latest EC Ultra-High-Efficiency Motor Fan

Table of Contents

Energy Efficiency Surpasses 92%, Leading the Green Revolution in HVACR | Global Launch of Next-Generation Intelligent Control System

In October 2025, LONGWELL (Ningbo Longwell Electric Technology Co., Ltd.), a global leader in HVACR fan and motor solutions, unveiled its newly developed fourth-generation EC ultra-high-efficiency motor fan series at the REFCOOL International Exhibition for Refrigeration, Air Conditioning, Heating, and Ventilation in Istanbul, Turkey. This breakthrough product achieves industry-leading energy efficiency of 92%, delivering up to 70% greater energy savings compared to traditional AC fans. It marks a revolutionary step forward for the HVACR industry in advancing energy conservation and carbon reduction.
 

📍 Exhibition Information

  • Name: REFCOOL 2025 – Turkey International Refrigeration, Air Conditioning, Heating, and Ventilation Exhibition
  • Dates: October 2025
  • Venue: Istanbul Expo Center
  • LONGWELL Booth: Hall 8, E16 (200㎡ Super-sized Booth)
  • Booth Highlights: Product Displays | Technical Demonstrations | Expert Consultations | VIP Sessions

🌟 World Premiere: Fourth-Generation EC Ultra-High-Efficiency Fan

Technological Breakthroughs Set New Industry Benchmarks

LONGWELL’s globally premiered fourth-generation EC motor fan represents the pinnacle of technological advancement in today’s HVACR industry, achieving comprehensive breakthroughs in energy efficiency, intelligent operation, and reliability.

Core Technical Parameters

Technical SpecificationsTraditional AC FanLONGWELL Next-Generation EC FanImprovement Rate
Motor Energy Efficiency65-75%92%⭐ +25%
System Energy SavingsBenchmark70% Energy Savings⭐ Industry-leading
Noise Level65-70 dBA<55 dBA⭐ -15 dBA
Service Life30,000小时>80,000小时⭐ +167%
Speed Regulation Range20-100%0-100%⭐ Full Range
Response Speed2-3s<0.5s⭐ Immediate Response

 

5 Revolutionary Technological Innovations:

Ultra-Efficient Permanent Magnet Synchronous Motor
  • Utilizes next-generation rare-earth permanent magnet materials
  • Achieves motor efficiency up to IE5 energy efficiency rating (exceeding EU standards by two levels)
  • Maintains high efficiency above 85% across the entire 25%-100% load range
  • Significant energy savings across the entire load range

 

Intelligent AI Adaptive Control Algorithm
  • World’s first AI learning algorithm
  • Automatically identifies operating conditions and optimizes parameters
  • Self-adjusts based on ambient temperature, humidity, and load
  • Further boosts energy optimization by 15%

 

Third-Generation FOC Vector Control Technology
  • Speed control accuracy to 0.1% precision
  • Maintains high efficiency and stability at ultra-low speeds
  • Torque response time <10ms
  • Perfect sinusoidal current waveform reduces harmonic interference
 
Aerospace-Grade Thermal Management System
  • Innovative liquid cooling + air cooling hybrid dissipation
  • Reduces motor temperature rise by 30%
  • Stable operation in high-temperature environments (60°C)
  • Significantly extends motor service life
 
Industrial-Grade IoT Smart Connectivity
  • Supports multiple protocols including MODBUS RTU/TCP, BACnet, Profinet
  • Real-time monitoring and big data analytics via cloud platform
  • Predictive maintenance functionality
  • Remote firmware upgrades (OTA)

🎯 5 Highlights at the Exhibition

Highlight 1: Live Performance Comparison Demo

On-site Comparison Test Bench Setup:
  • Traditional AC Fan vs. LONGWELL EC Fan
  • Real-time display of power, airflow, and noise data
  • Visitors can personally experience energy-saving effects
  • Professional instrument testing ensures reliable data
Expected Demonstration Results:
  • 65% power reduction at equivalent airflow
  • 15 dBA noise reduction
  • 80% reduction in starting current

Highlight 2: Full Product Line Matrix Display

4 Major Product Series Make Their Grand Debut:
 
EC Centrifugal Fan Series
  • Power Range: 0.5–30 kW
  • Airflow: 500–50,000 m³/h
  • Static Pressure: 50–3,000 Pa
  • Applications: AHU, Fresh Air, Purification, Industrial Ventilation
 
EC Cross-Flow Fan Series
  • Ultra-quiet design (18-25 dBA)
  • Ideal for residential air conditioning and underfloor heating convection
  • Aerospace-grade aluminum alloy impeller
  • Annual production capacity exceeding 100,000 units
 
EC Axial Fan Series
  • High airflow, low energy consumption
  • Suitable for condensers, evaporators, cooling towers
  • Protection rating: IP54/IP55
  • Outdoor all-weather operation
 
Custom Industrial Fans
  • Meets specialized operational requirements
  • High-temperature resistance (-40°C to +80°C)
  • Optional corrosion resistance and explosion-proof ratings
  • OEM/ODM deep customization

Highlight 3: Interactive Experience with the Smart Control System

On-site Smart Exhibition Zone:
– Touchscreen display showcasing BMS integration solutions
– iPad-controlled fan operation demonstration
– Cloud platform big data dashboard
– VR virtual factory tour
Visitors can experience:
– Remote speed adjustment via mobile app
– Voice-controlled fan on/off operation
– Automatic generation of energy consumption reports
– Real-time fault warning notifications

Highlight 4: Showcase of Success Stories Videos

Large Screen Loop Playlist:
– European AHU Retrofit Project (31% Energy Savings)
– Data Center Precision Air Conditioning Case Study
– Commercial Building Fan Grid Retrofit
– Local Project Case Study in Turkey
Customer Testimonial Videos:
– Interview with Technical Director of European HVAC Manufacturer
– Product Director Recommendation from Polish Heating Company
– Middle East Distributor Collaboration Experience Sharing

Highlight 5: Technical Workshop + Business Matchmaking

Daily Schedule:
 
10:00 AM – 11:00 AM: “How EC Technology Drives Carbon Neutrality in the Refrigeration Industry” Keynote Lecture
  • Presented by LONGWELL Technical Director
  • In-depth analysis of EC technology principles
  • Sharing energy-saving calculation methods
  • Providing selection guidelines

 

2:00 PM – 3:00 PM Roundtable Forum: “HVACR Development Trends in the Turkish Market”
  • Dialogue with invited industry experts
  • Exploring market opportunities and challenges
  • Policy and regulatory interpretation

 

Available All Day:
  • One-on-one technical consultation
  • Free product selection service
  • Sample requests and quotations
  • Exclusive VIP client meeting rooms

💡 Localization Solutions for the Turkish and Middle Eastern Markets

Market Insights

LONGWELL conducts in-depth research on HVACR market characteristics in Turkey and the Middle East, developing tailored solutions:
 
Addressing High-Temperature Climates:
  • Products rated for ambient temperatures up to 70°C
  • Dust-resistant design (IP55 protection rating)
  • Corrosion-resistant coating treatment
  • UV-resistant anti-aging materials
 
Compliance with Local Standards:
  • Certified by the Turkish Standards Institution (TSE)
  • Compliant with Turkish energy efficiency regulations
  • CE certification ensures access to European markets
  • Technical documentation provided in Turkish
 
Localized Service Commitment:
  • Technical service center was established in Turkey
  • Local warehousing for rapid delivery (3-5 days)
  • Turkish-language technical support hotline
  • On-site installation guidance and training provided

Pricing Strategy

Highly Competitive Market Pricing:
  • 35-40% savings compared to European imported brands
  • Over 50% performance improvement over local brands
  • Flexible payment options available
  • Additional discounts for bulk orders
 
Payback Period:
  • Commercial projects: 1.5-2.5 years
  • Industrial projects: 2-3 years
  • Optimal Total Cost of Ownership (TCO) when considering energy savings

🌍 Global footprint, deepening presence in the Middle East

LONGWELL Internationalization Strategy

Global Service Network:
  • Europe: Offices in Poland and Russia
  • Middle East: Plans to establish regional headquarters in Dubai
  • Products are exported to over 30 countries
  • Serving more than 500 corporate clients
 
Middle East Market Achievements:
  • 85% sales growth in the Middle East region by mid-2024
  • Multiple five-star hotel projects in Dubai and Abu Dhabi
  • Supplier for Saudi Arabia’s NEOM new city
  • Partnerships established with multiple local distributors
 
Turkey Market Strategy:
  • 2025 Target: Top 5 market share
  • Plan to recruit over 10 distributors
  • Technical service center operational by Q1 2026
  • Feasibility study underway for localized production base

💬 Senior Leadership Address

LONGWELL CEO stated:
“As a bridge connecting Europe and Asia, Turkey is a crucial market in LONGWELL’s global strategy. The fourth-generation EC ultra-high-efficiency fan we are introducing achieves 92% energy efficiency, making it one of the world’s most energy-saving fan products. Against the backdrop of global carbon neutrality, we believe this product will help customers in Turkey and the Middle East significantly reduce energy costs, lower carbon emissions, and enhance product competitiveness.
LONGWELL is not merely a product supplier but a technical partner to our customers. We commit to delivering the highest-quality products, most professional services, and most competitive pricing to the Turkish market. We warmly invite manufacturers, distributors, and engineering firms from Turkey and the Middle East to visit our booth and explore collaboration opportunities!”
LONGWELL’s Technical Director stated:
“Our fourth-generation EC fan represents three years of dedicated effort from over 50 engineers. We achieved major breakthroughs in permanent magnet motors, intelligent control, thermal management, and more. Notably, our AI adaptive algorithm enables the fan to automatically optimize operation based on actual conditions, maintaining peak efficiency across varying loads—an industry first.
We’ve also engineered specialized designs for the Middle East’s high-temperature and dusty environments, ensuring product reliability under extreme conditions. At the Turkey exhibition, we’ll demonstrate our technological prowess through live testing. Data doesn’t lie—we let our capabilities speak for themselves!”

🤝 Seeking Partners

LONGWELL invites the following collaborations:
 
Manufacturer Partnerships:
  • OEM/ODM Product Customization
  • Joint Technology Development
  • Brand Licensing Partnerships
 
Distributor Partnerships:
  • Regional Exclusive Representation
  • Comprehensive Price Protection Policies
  • Full-Spectrum Market Support
 
Engineering Partner Collaborations:
  • Project Technical Support
  • Rapid Response Delivery
  • Professional Training Services
 
Preferred Collaboration Criteria:
  • Proven HVACR Industry Experience
  • Established Local Sales Network
  • Alignment with LONGWELL Brand Philosophy
  • Commitment to Long-Term Mutual Success

🏢 About LONGWELL

LONGWELL (Ningbo Longwell Electric Technology Co., Ltd.) was established in 1990 and is a globally leading supplier of HVACR fan and motor solutions. The company operates a 40,000㎡ production base with an annual capacity exceeding 1 million units, exporting products to over 30 countries and regions.
 
Core Advantages:
✅ 35 years of industry expertise
✅ Team of 50+ R&D engineers
✅ 80+ patented technologies
✅ ISO 9001/14001/45001 certified
✅ Global certifications including CE, UL, CCC
✅ Serving over 500 enterprise clients
✅ Partnering with multiple Fortune 500 companies
 
Corporate Vision:
To become one of the world’s top 5 fan motor solution providers, driving the green transformation of the HVACR industry through technological innovation, and contributing China’s strength to global carbon neutrality goals.
 

 
All technical parameters and data in this press release are based on LONGWELL laboratory testing and actual project applications. The company reserves the right of final interpretation. Product appearance and specifications are subject to change without notice.
 

Get A Quote






    Recent Articles