Turn to Experts – HVAC
Born for High-quality Breathing | LONGWELL Fans Power Your Equipment
Version: v2.0 | Publication Date: January 2026 Publisher: Ningbo Longwell Electric Technology Co., Ltd.
Page 1: Brand Overview
Core Enterprise Data
| Key Metrics | Numbers | Industry Standing |
| Year Established | 1990 | Over 30 years of fan manufacturing experience |
| Production Facilities | 40,000 m² | Smart Manufacturing 4.0 factory |
| Annual Production Capacity | 1,000,000+ pcs | Top 10 fan manufacturers in China |
| Number of Employees | 193人 | R&D team of over 50 professionals |
| Global Presence | 6 Overseas Offices | Serving over 30 countries |
| Brand Clients | 500+ | Including Fortune 500 companies |
| Product Lines | 100+ Models | One of the most comprehensive product lines globally |
Brand Positioning Statement
LONGWELL is a trusted technology partner in the global HVACR industry.Through industry-leading EC technology, a comprehensive product portfolio, and deep customization capabilities, we provide OEM manufacturers, engineering contractors, and end users with efficient, reliable, and intelligent airflow solutions. We empower our customers to achieve success in energy efficiency upgrades, cost optimization, and sustainable development.
Page 2: Market Opportunities and Challenges
Global HVACR Market Analysis
Market Size and Growth
2024 Global Market Size: $230 billion
2030 Projected Size: $368 billion
Compound Annual Growth Rate (CAGR): 8.2%
Market Segment Growth Rates:
– Data Center Cooling: CAGR 15.3%
– Heat Pump Systems: CAGR 12.8%
– Air Purification: CAGR 10.5%
– Traditional HVAC: CAGR 6.2%
3 Major Drivers
-
Regulation-Driven – “Compliance is the Bottom Line for Survival.”
-
EU ErP 2025: Efficiency requirements increased by 10%
-
China’s Dual Carbon Goals: Carbon peak by 2030
-
U.S. IRA Act: $369B clean energy investment
-
Cost Pressure – “Energy Efficiency Equals Competitiveness”
-
Annual Energy Cost Increase: 5-8%
-
HVAC accounts for 35-40% of building energy consumption
-
Fans account for 15-20% of HVAC energy consumption
-
Quality Requirements – “New Standard for Health and Comfort”
-
LONGWELL-certified Buildings: 40% annual growth
-
Indoor Air Quality Awareness: 200% increase
-
Noise Control Requirements: <50 dBA becomes standard
LONGWELL’s Window of Opportunity
| Opportunity Areas | Market Pain Points | LONGWELL Advantages | Expected Returns |
| Existing Building Retrofits | 30 million units per year awaiting upgrade | The EC transformation plan is mature. | Annual growth of 30% |
| Data Centers | PUE requirement < 1.3 | Fan Wall Solution | Order volume doubled |
| New Energy | Energy Storage/Charging Station Heat Dissipation | High-temperature resistant, high reliability | Newly Added Market Segment |
| Smart Buildings | BMS Integration Requirements | IoT-Ready Products | Product Premium of 15% |
Page 3: Brand Strategy Framework
Mission, Vision, Core Values
Mission
Through innovative aerodynamic technology and exceptional engineering practices, we create efficient, reliable, and intelligent ventilation solutions for global customers, jointly building green, healthy, and sustainable living environments.
Vision
By 2030, become one of the world’s top five HVACR fan motor solution providers, leading the industry’s transformation toward intelligent, high-efficiency, and carbon-neutral operations.
Core Values
| Core Values | Essence | Code of Conduct |
| Innovation-Driven | Technological innovation is the driving force of development. | R&D expenditure > 5% of revenue |
| Quality-Focused | Quality is the lifeline. | Zero-Defect Delivery. |
| Customer Success | True success lies in customer success. | 24/7 Response Service. |
| Green Development | Sustainability is a long-term commitment. | 2030 Carbon-Neutral Factory |
| Win-Win Cooperation | Open collaboration creates value. | Strategic Partnership |
Brand Personality
Professional & Reliable
– 30 years of technical expertise
– Comprehensive global certifications
– Zero-defect quality
Innovative & Progressive
– 50+ R&D team
– 20+ patents per year
– Leading EC technology
Flexible & Practical
– OEM/ODM Customization
– Rapid Response
– Solution-Oriented
Trustworthy & Dependable
– 500+ brands to choose from
– 18-24 month warranty
– Long-term partnerships
Page 4: Brand Positioning – “Turn to Experts”
Role Positioning: Industry “Guru” and “Expert”
What we are not is
❌ Not merely a product supplier
❌ Not a participant in price wars
❌ Not a follower or imitator
What we are
✅ Technical Expert – Interpreting regulations, discerning trends, and spearheading innovation.
✅ Solution Provider – Full support from selection to integration.
✅ Value Creation Partner – Empowering clients’ product upgrades and business success.
Differentiated Value Proposition
| Dimension | Industry Norm | LONGWELL Difference | Customer Value |
| Product | Standardized products | Platform-based + Customized | Perfectly matched to your needs |
| Technology | Meet the basic requirements | Exceeding standards by 20-30% | Future Compliance Worry-Free |
| Service | Passive response | Proactively support | Reduce integration risks |
| Delivery | 8–12 weeks | 4–6 weeks | Accelerate time to market |
| Price | One-size-fits-all | Value-based pricing | TCO optimization |
Brand Evidence Support (Proof Points)
Technological Leadership
– EC motor efficiency: 92% (industry-leading)
– B&K Noise Laboratory (semi-anechoic chamber)
– CFD simulation capabilities (ANSYS Fluent)
– Over 20 patent applications annually
Global Trustworthiness
– ISO 9001/14001/45001 certification
– CE/UL/CCC/RoHS global certifications
– Endorsed by over 500 brand clients
– Successfully deployed in over 30 countries
Customization Capabilities
– 100+ standard product platforms
– 2-week sample delivery
– 500+ custom projects processed annually
– 95% OEM/ODM success rate
Page 5: Target Customer Segmentation and Value Proposition
Customer Pyramid Model
Strategic Clients (10%)
Annual procurement > 5 million
Joint Development/Exclusive Supply
Core Clients (30%)
Annual procurement of 1 to 5 million
Custom Products/Technical Support
Basic customers (60%)
Annual procurement < 1 million
Standard Products / Fast Delivery
Layered Value Proposition
Tier 1：OEM System Manufacturer
Decision Chain Analysis:
-
Technical Director → Performance meets standards, certifications complete
-
Director of Procurement → Cost optimization, supply stability
-
Quality Director → Reliable quality and excellent consistency
-
General Manager → Strategic cooperation, risk-controlled
LONGWELL Value Proposition:
“Easily obtain global certifications for your products and win over end customers with lower total cost of ownership.”
Key Points:
-
Product performance exceeds standards by 20-30%, ensuring future compliance without worry
-
Cost savings of 30-40% compared to imported brands
-
Annual production capacity of 1 million units with stable and reliable supply chain
-
Complete certification documentation package provided to accelerate product launch
Tier 2：Engineering Contractor/System Integrator
Focus:
-
Easy to install and integrate
-
Comprehensive technical support
-
Timely and reliable delivery
-
Assured after-sales service
LONGWELL Value Proposition:
“Ensure your project is delivered successfully, exceeding the owner’s expectations.”
Service Commitment:
-
Provide BIM models and CAD drawings
-
On-site commissioning guidance services
-
4-6 week rapid delivery
-
Localized after-sales support
Tier 3: End User (Property Owner)
Core Demands:
-
Significant energy savings
-
Low operational and maintenance costs
-
Long service life
-
Fast return on investment
LONGWELL Value Proposition:
“Recoup investment in 14-24 months, save 5 times the cost over 10 years.”
Quantification of Value:
-
Energy consumption reduced by 30-50%
-
Maintenance-free design
-
MTBF > 60,000 hours
-
Lowest total cost of ownership
Page 6: Message House – Brand Information Architecture
Core Information Hierarchy
【Roof】
LONGWELL = Turn to Experts
Your Trusted Smart Power Partner for Your Equipment
【Pillar】
Technologically advanced Trusted Worldwide Deep Cooperation
EC Efficiency 92% 500+ Brands OEM/ODM
30% above standard 30+ countries Customized services
Continuous Innovation Fully Certified Rapid Response
【Foundation】
30 Years of Experience | 1 Million Units Production Capacity | 6 Global Offices
Targeted Communication Information
| Target Audience | Key Message | Supporting Points | Call to Action |
| CEO/Executive Leadership | Reduce business risks and enhance brand value | Globally Certified, Quality Assured, Proven Success Stories | Establish a strategic partnership |
| Technical Director | Exceptional performance, effortlessly meets standards | Test data, technical white papers, samples | Technical Review Meeting |
| Procurement Manager | Optimal TCO, stable supply | ROI analysis, inventory assurance, price advantage | Framework Agreement |
| Engineering Manager | Easy integration, robust support | BIM modeling, technical training, on-site service | Project Collaboration |
| Maintenance Manager | Reliable and durable, simple maintenance | MTBF data, maintenance-free design, spare parts | After-Sales Contract |
Brand Slogan System
Main Slogan:
Turn to Experts – HVAC
Sub-slogan:
Born for High-Quality Breathing: LONGWELL Fans Power Your Equipment
Product Line Slogan:
-
EC Series：”Efficiency Redefined”
-
Centrifugal Fans：”Power & Precision”
-
Axial Fans：”Flow & Silence”
-
Crossm Flow Fans：”Comfort & Quiet”
Page 7: Competitive Landscape and Positioning
Competitive Landscape Analysis
Benchmarking against international brands
| Dimensions | EBM-papst | Ziehl-Abegg | LONGWELL | Positioning Strategy |
| Brand Awareness | ★★★★★ | ★★★★☆ | ★★★☆☆ | Expert Branding |
| Technical Capability | ★★★★★ | ★★★★★ | ★★★★☆ | Differentiated Innovation |
| Product Pricing | 100% | 95% | 65-75% | Value-Based Pricing |
| Delivery Lead Time | 8-12 Weeks | 8-10 Weeks | 4-6 Weeks | Rapid Response |
| Customization Capabilities | ★★★☆☆ | ★★★☆☆ | ★★★★★ | Core Competencies |
| Local Service | ★★★☆☆ | ★★★☆☆ | ★★★★☆ | Service Enhancement |
Domestic Brand Benchmarking
| Dimensions | Brand A | Brand B | LONGWELL | Competitive Advantage |
| Product Line Breadth | ★★★☆☆ | ★★★★☆ | ★★★★★ | Most Comprehensive Product Line |
| EC Technology | ★★☆☆☆ | ★★★☆☆ | ★★★★★ | Technology Leadership |
| International Certifications | ★★☆☆☆ | ★★★☆☆ | ★★★★★ | Most Extensive Certifications |
| Export Capabilities | ★★☆☆☆ | ★★★☆☆ | ★★★★☆ | Global Footprint |
| Brand Image | ★★★☆☆ | ★★★☆☆ | ★★★★☆ | Specialized Positioning |
Competitive Strategy
Core Strategy: “Made in China, Global Quality”
-
Technology Catch-Up Strategy
-
Benchmarking against international best practices
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Achieving leadership in specific domains
-
Sustained R&D investment exceeding 5%
-
-
Cost Leadership Strategy
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Advantages of Mass Production
-
Localized Supply Chain
-
Optimized Operational Efficiency
-
-
Service Differentiation Strategy
-
Rapid localized response
-
In-depth technical support
-
Customized solutions
-
Page 8: Brand Building Roadmap
Three-Year Brand Development Plan (2025–2027)
Phase 1: Brand Infrastructure Development（2025 Q1-Q2）
Objective: Unify brand image and enhance professional recognition.
Key Actions:
-
VI System Upgrade (Logo, Color Palette, Fonts)
-
Official Website 2.0 Redesign and Launch
-
Standardization of Product Manuals
-
Showroom Renovation and Upgrade
-
Development of Sales Toolkits
Budget: $150,000 KPI: Increase brand recognition to 35%
Phase 2: Market Amplification（2025 Q3-Q4）
Objective: Build industry influence and generate high-quality leads.
Key Actions:
-
Exhibition Participation (AHR EXPO, Chillventa, China Refrigeration Expo)
-
Content Marketing (Monthly White Papers, Case Studies)
-
KOL Partnerships (Industry Experts, Technical Influencers)
-
Digital Marketing (SEO/SEM, LinkedIn, YouTube)
-
Customer Testimonial Program
Budget: $300,000 KPI: MQL growth of 200%, SQL growth of 100%
Phase 3: Deepening Brand Value（2026）
Objective: Strengthen the “expert” positioning and enhance brand premium pricing power.
Key Actions:
-
Hosting technical forums
-
Participating in industry standards
-
Co-creating with strategic clients
-
Establishing a brand academy
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Publishing ESG reports
Budget: $400,000 KPI: Brand premium of 15%, NPS > 50
Phase 4: Global Brand Expansion（2027）
Objective: Regional brand localization, enhanced global influence
Key Actions:
-
Regional Brand Center Establishment
-
Localized Content Operations
-
Regional Key Account Development
-
Global Partner Summit
-
Brand Mergers/Acquisitions and Alliances
Budget: $500,000
KPI: Overseas revenue share > 40%
Page 9: Digital Marketing and Content Strategy
Digital Brand Touchpoint Design
Official Website Upgrade（www.longwellfans.com）
Version 2.0 Feature Roadmap:
| Modules | Features | Goals | Priority |
| Product Center | 3D Visualization, Online Selection, BIM Downloads | Increase product selection efficiency by 50% | P0 |
| Solutions | Industry Solutions, Success Stories, ROI Calculator | Boost conversion rate by 30% | P0 |
| Technical Support | Knowledge Base, Video Tutorials, Online Support | Reduce service costs by 40% | P1 |
| Resource Center | White Papers, Certification Downloads, Software Tools | Lower customer acquisition costs by 30% | P1 |
| News & Updates | Company News, Industry Insights, Event Calendar | Achieve over 100,000 monthly visits | P2 |
Content Marketing Matrix
【Thought Leadership Content】
Technical White Paper (Quarterly)
Industry Research Report (Semiannual)
【Educational Content】
Application Guide (Monthly)
Selection Tool (Resident)
Webinar (Monthly)
【Conversion-Focused Content】
Product Comparison (Permanent)
ROI Calculator (Permanent)
Success Stories (Weekly Updates)
Client Testimonials (Monthly Updates)
Social Media Strategy
| Platform | Positioning | Content Types | Posting Frequency | KPI |
| B2B Professional Platform | Technical Articles, Case Studies | 2-3 times per week | Followers 10K+ | |
| YouTube | Product Showcase | Product Demos, Installation Guides | 2 times per month | Subscribers 5K+ |
| WeChat Official Account | China Market | Technical Insights, Company Updates | 2-3 times per week | Followers 30K+ |
| TikTok | Brand Exposure | Factory Showcases, Product Applications | 3 times per week | Followers 50K+ |
| Twitter/X | Global Insights | Industry News, Trade Show Updates | Daily updates | Followers 5K+ |
SEO/SEM Strategy
Core Keyword Matrix:
| Category | Keywords（English） | Keywords（Chinese） | Competitiveness |
| Brand Terms | Longwell fans, Longwell EC motor | Longwell Fans, Longwell Motors | Low |
| Product Terms | EC centrifugal fan, backward curved fan | EC Centrifugal Fans, Backward-Curved Fans | Medium |
| Industry Terms | HVAC fan manufacturer, fan motor supplier | HVAC Fan Manufacturer, Fan Motor Supplier | High |
| Application Terms | AHU fan, data center cooling fan | Air Handling Unit Fans, Data Center Cooling Fans | Medium |
| Long-tail Keywords | EC fan for energy saving in HVAC | HVAC Energy-Efficient EC Fan Solutions | Low |
Page 10: Sales Enablement and Channel Strategy
Sales Team Empowerment System
Sales Toolkit 2.0
| Tool Type | Content | Use Cases | Update Frequency |
| Basic Tools | |||
| Product Manual | Full Product Line Specifications and Features | Initial Contact | Quarterly |
| Company Introduction PPT | Company Strengths, Case Studies, Certifications | Client Visit | Semi-annual |
| Price List | Tiered Pricing Strategy | Quotation | Monthly |
| Technical Tools | |||
| Selection Software | Online/Offline Selection Tools | Technical Exchange | Real-time |
| Technical White Paper | EC Technology and Application Guides | In-Depth Communication | Quarterly |
| Comparison Analysis Table | Performance Comparison vs. Competitors | Competitive Phase | On-demand |
| Sales Tools | |||
| ROI Calculator | TCO Analysis Model | Proof of Value | Permanent |
| Proposal Template | Industry-Specific Custom Templates | Solution Phase | Monthly |
| Contract Template | Standard Terms and Framework Agreements | Closing Phase | Annual |
Sales Training System
Basic Training (New Employees) – 1 week
-
Company Culture and Product Fundamentals
-
Sales Process and CRM Usage
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Basic Technical Knowledge
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Sales Simulation Exercises
Intermediate Training (6 months) – 3 days
-
Advanced Product Technology
-
Industry Application Solutions
-
Negotiation Skills Enhancement
-
Key Account Management
Advanced Training (Senior Level) – 2 days per quarter
-
Strategic Sales Approach
-
Solution-Based Selling
-
Value-Based Selling Techniques
-
Industry Trends Workshop
Channel System Development
Channel Structure Design
LONGWELL
|
┌—————–——-—–—┼—————–——–—–┐
| | |
Direct Sales Distribution E-commerce
(40%) (50%) (10%)
| | |
Key Accounts Distributors Taobao
Industry Dealers Alibaba Projects Traders Amazon
Channel Policy System
| Channel Type | Access Criteria | Support Policies | Performance Metrics |
| Strategic Agency | Annual Sales > $10 million | Exclusive Territory, 15% Rebate | Growth rate > 30% |
| Gold Distributor | Annual Sales > $5 million | Priority Supply, 12% Rebate | Growth rate > 20% |
| Silver Distributor | Annual Sales > $2 million | Technical Support, 10% Rebate | Growth rate > 15% |
| Standard Distributor | Annual Sales > $500,000 | Basic Support, 8% Rebate | Completion rate > 90% |
Page 11: Brand Communication and Public Relations Strategy
Integrated Marketing Communications (IMC) Planning
Annual Communication Theme
2025: “Smart Wind Power, Driving a New Future.”
-
Q1: EC Technology Leadership
-
Q2: Energy Conservation and Carbon Reduction Achievements
-
Q3: Intelligent Upgrades
-
Q4: Global Expansion Strategy
Communication Timeline Planning
| Month | Theme | Events | Media |
| January | Annual Kickoff | Dealer Conference | Industry Media |
| February | Technological Innovation | New Product Launch | Professional Media |
| March | Global Exhibitions | AHR EXPO | International Media |
| April | Energy Efficiency Pioneers | White Paper Release | Industry Associations |
| May | Customer Success Stories | Case Study Roadshow | Regional Media |
| June | Mid-Year Review | Performance Announcement | Financial Media |
| July | Technical Forum | Industry Summit | KOL Collaborations |
| August | Quality Month | Factory Open House | Social Media |
| September | Global Expansion | Overseas Signing Ceremony | International Media |
| October | Innovation Competition | Design Competition | University Partnerships |
| November | Strategic Announcements | Investor Day | Mainstream Media |
| December | Annual Summary | Customer Appreciation Event | Omnichannel Media |
Crisis Public Relations Contingency Plan
Types of Crises and Responses
| Crisis Types | Triggering Conditions | Response Level | Response Process |
| Product Quality | Batch Failure/Recall | L1 – Critical | CEO-led, 24-hour statement |
| Intellectual Property | Patent Dispute | L2 – Important | Legal team-led, cautious response |
| Supply Chain | Supply Disruption/Delay | L2 – Important | Sales team reassurance, alternative solutions |
| Negative Public Sentiment | Cyber Attack | L3 – Attention Required | PR monitoring, positive messaging |
| Safety Incidents | Workplace Injury/Fire | L1 – Critical | On-site handling, media briefing |
Page 12: Investment Returns and Effectiveness Evaluation
Brand Development Investment Budget (2025–2027)
| Category | 2025 | 2026 | 2027 | Total |
| Brand Foundation | ||||
| VI System | $50,000 | $10,000 | $10,000 | $70,000 |
| Official Website Upgrade | $100,000 | $30,000 | $30,000 | $160,000 |
| Marketing Promotion | ||||
| Exhibition Participation | $150,000 | $200,000 | $250,000 | $600,000 |
| Digital Marketing | $100,000 | $150,000 | $200,000 | $450,000 |
| Content Production | $50,000 | $80,000 | $100,000 | $230,000 |
| Public Relations | ||||
| Media Placement | $80,000 | $100,000 | $120,000 | $300,000 |
| Event Sponsorship | $50,000 | $80,000 | $100,000 | $230,000 |
| KOL Collaboration | $30,000 | $50,000 | $70,000 | $150,000 |
| Sales Support | ||||
| Tool Development | $40,000 | $20,000 | $20,000 | $80,000 |
| Training System | $30,000 | $40,000 | $50,000 | $120,000 |
| Annual Total | $680,000 | $760,000 | $950,000 | $2,390,000 |
ROI Prediction Model
Direct Benefits
| Key Metrics | Baseline (2024) | 2025 Target | 2026 Target | 2027 Target |
| Sales Revenue | $20M | $26M(+30%) | $36M(+38%) | $50M(+39%) |
| Brand Premium | 0% | 5% | 10% | 15% |
| New Customer Count | 50 | 100(+100%) | 180(+80%) | 300(+67%) |
| Average Order Value | $40K | $45K(+12%) | $52K(+16%) | $60K(+15%) |
| Market Share | 2.50% | 3.00% | 4.00% | 5.00% |
Indirect Benefits
-
Brand Equity Value: Projected to reach $10M within 3 years
-
Customer Lifetime Value (CLV): Increased from $200K to $500K
-
Employee Pride: eNPS improved from 30 to 60
-
Supplier Trust: Payment terms extended from 30 days to 60 days
Effect Evaluation System
Brand Health Metrics
| Dimension | KPI | Measurement Method | Target Value |
| Brand Awareness | Unaided Brand Awareness | Market Research | 35% |
| Brand Reputation | Brand Favorability | NPS Survey | >50 |
| Brand Loyalty | Repeat Purchase Rate | CRM Data | >60% |
| Brand Association | Top-of-Mind Mention Rate | Interview Research | Top 3 |
Marketing Effectiveness Metrics
| Channels | KPI | 2025 Target |
| Official Website | Monthly Average Unique Visitors | 50,000 |
| Social Media | Total Followers | 100,000 |
| Content Marketing | Monthly MQLs | 500 |
| Trade Shows | SQLs per Lead | 100 |
| Overall | Customer Acquisition Cost | <$1,000 |
Page 13: Organizational Support and Implementation Plan
Brand Management Organizational Structure
Brand Management Committee
(Chaired by the CEO)
|
Brand Director (New Position)
|
┌——————-—-–––———-┼———————-–––————┐
| | |
Brand Strategy Market Communications Sales Enablement
(2 persons) (3 persons) (2 persons)
Key Position Responsibilities
| Position | Primary Responsibilities | Performance Metrics |
| Brand Director | Brand strategy formulation, resource integration, performance evaluation | Brand Value, Revenue Contribution |
| Brand Manager | Brand guidelines management, VI implementation, event planning | Brand Consistency, Campaign ROI |
| Content Manager | Content strategy, white papers, case study development | Content Quality, Conversion Rate |
| Digital Marketing Manager | Website operations, SEO/SEM, social media management | Traffic Growth, Lead Quality |
| Public Relations Manager | Media relations, crisis communications, brand advocacy | Media Exposure, Sentiment Index |
90-Day Quick Start Plan
Days 1-30: Foundation Building
-
Establish a Brand Management Committee
-
Recruit a Brand Director
-
Conduct brand audits and diagnostics
-
Develop an annual plan
-
Initiate VI optimization
Days 31-60: System Development
-
Team formation completed
-
Brand manual developed
-
Official website redesign launched
-
Content strategy established
-
Channel policies released
Days 61-90: Market Launch
-
New VI system launched
-
Official website 2.0 launched
-
First batch of content released
-
Exhibition plan finalized
-
Q1 marketing campaign launched
Page 14: Success Stories Showcase
Benchmark Client Case Studies
Case 1: A Fortune 500 Air Conditioning Company
Cooperation Background:
-
Partnership Duration: 8 years
-
Annual Purchase Volume: $5M+
-
Product Application: VRF outdoor units
Collaborative Value:
-
Assisted clients in obtaining ErP certification for their products
-
Achieved a 35% improvement in fan energy efficiency
-
Reduced noise levels by 8 dBA
-
Became their sole global supplier of EC fans
Customer Reviews:
“LONGWELL is not just a supplier, but our technology partner. Their EC technology has helped us gain a competitive edge in the European market.” — Vice President of R&D
Case 2: The Middle East’s Largest Data Center Project
Project Scale:
-
Data center floor space: 50,000 m²
-
Number of racks: 10,000
-
Number of fans: 2,000
Solution:
-
Product: L-EC500-B Wind Wall System
-
Features: N+2 redundancy, hot-swappable
-
Control: BMS integration, AI optimization
Project Outcomes:
-
PUE reduced from 1.8 to 1.35
-
Annual energy savings: 12 million kWh
-
Payback period: 16 months
Case 3: Europe’s Leading Heat Pump Brand
Cooperation Model:
-
ODM Custom Development
-
Joint R&D Center
-
European Localization Services
Business Outcomes:
-
Supplied 200,000 units over 5 years
-
Helped clients reduce costs by 25%
-
Jointly developed 3 patents
-
Increased market share by 5%
Digital Achievement Showcase
Manufacturing
-
Daily production capacity: 3,000 units
-
Yield rate: 99.8%
-
On-time delivery rate: 98.5%
Technological Innovation
-
Total Patents: 126
-
Annual R&D Investment: 5.8% of Revenue
-
New Product Development Cycle: 3-6 months
Global Footprint
-
Export Destinations: 30+ countries
-
Overseas Revenue Share: 35%
-
Global Certifications: 15+
Customer Value
-
Customer retention rate: 92%
-
Net Promoter Score (NPS): 52
-
Average partnership duration: 5.8 years
Page 15: Vision and Outlook
2030 Vision
Business Objectives
Revenue: $200M
Global Ranking: Top 5
Market Share: 8%
Overseas Revenue Share: 60%
Brand Objectives
Brand Value: $50M
Industry Recognition: 60%
Top-of-Mind Awareness: Top 3
Brand Premium Power: 25%
Sustainable Development
Carbon-Neutral Factory: 100% Achieved
Renewable Energy: 80% Utilized
Circular Economy: 95% Materials Recyclable
Social Responsibility: 1% of Revenue Dedicated to Public Welfare
Strategic Initiatives
-
Technology Leadership Strategy
-
Establish a global R&D center
-
Invest $10 million annually
-
Partner with top-tier universities
-
Lead industry standards
-
Globalization Strategy
-
North American Factory Construction
-
European Technology Center
-
Southeast Asian Manufacturing Base
-
Global Supply Chain Network
-
Digital Strategy
-
Industry 4.0 Smart Manufacturing
-
Digital Twin Factory
-
AI-Driven R&D
-
Omnichannel Digital Marketing
-
Ecosystem Strategy
-
Strategic Customer Alliance
-
Industrial Chain Integration
-
Technology Platform Openness
-
Innovation Ecosystem Development
Conclusion
LONGWELL, a brand with 30 years of heritage, now stands at a new historical juncture.We will continue to uphold our brand philosophy of “Turn to Experts,” driven by technological innovation, committed to customer success, and dedicated to sustainable development.Together with our global partners, we will pioneer a smart, efficient, and green future for the HVACR industry.Let’s Power the Future, Together.
Contact Us
Ningbo Longwell Electric Technology Co., Ltd.
- Headquarters Address: No. 100, South of Xuxiang River, Yuyao, Zhejiang Province, China 315400
- Tel: +86 574 6218 9863
- Fax: +86 574 6218 9863
- Mobile: +86 183 5827 4663
- Email: sales@zjlongwell.com
- Website: www.longwellfans.com
Global Network:
- 🇨🇳 China, Ningbo (Headquarters)
- 🇩🇪 Europe (Germany)
- 🇷🇺 Russia (Moscow)
- 🇺🇸 United States (Under Construction)
Follow Us: LinkedIn | YouTube | WeChat | Twitter
Ningbo Longwell Electric Technology Co., Ltd, copyrights this proposal.
- Document Number: LW-BP-2025-CN-V2.0
- Release Date: September 2025
- Valid Until: September 2026